Many professionals spend a lot of time working at their foundation skill. The foundation skill is one that that the profession is based on. With professional golfers, it is all about swinging the golf club. Professional golfers are always trying to improve their swing. The top pros even have swing coaches for this purpose. With professional hockey players, it’s all about skating. Professional hockey teams have skating coaches; they are always looking to improve players skating. But what is the foundation skill for a professional salesperson?
Communicating. Every salesperson’s success is based on how well they communicate. Communication skills range from listening to customer needs, to writing proposals or presenting potential solutions.
One way to get better at selling is to work on the foundation skill. How does a salesperson grow their business? By working on their “swing”.